Prioritize Static Posts Over Reels
The Posts ER sits at 19.15% versus Reels ER of only 10.33% — an 8.82-point gap.
Details
Since the overall account ER of 17.19% already dwarfs the mid-tier benchmark of 1-2%, doubling down on static/carousel posts (which industry data shows carry lower baseline ER at 0.45-0.55% for most accounts) is clearly where the audience responds best. Shift the posting cadence to weight 60-70% toward feed posts instead of Reels to protect this outperformance.
