Shift Feed Strategy Toward Carousels
Aaashi🍷✨️'s current engagement rate of 0.25% sits far below the 2.5-5% benchmark for micro-tier accounts, and their Posts ER of 0.31% already edges out their Reels ER of 0.26%.
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Industry data shows carousels average 0.55% ER versus 0.52% for Reels and 0.45% for static images, making them the highest-performing format — replace at least 3 of their next 5 feed posts with carousel content to test whether this gap closes toward the benchmark.
