Shift Post Mix Toward Carousels
Borana Suli's Posts ER of 6.37% already outperforms Borana Suli's Reels ER of 5.71%, suggesting static and carousel formats resonate more deeply with their current audience.
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Industry benchmarks show carousels lead all formats at 0.55% average ER versus 0.52% for Reels, reinforcing this pattern. Aim to make at least 50% of their next 10 posts carousels, using slide 1 as a hook and slides 2-10 to deliver value that drives swipe-throughs and saves.
