Shift Feed Strategy Toward Reels
Bhoomika Bhavesh Chonkar's Reels are dramatically outperforming their static posts — 47.86% ER on Reels versus just 1.92% on posts — yet only 22 posts were analyzed, suggesting Reels may not be their primary format yet.
Details
Industry benchmarks confirm Reels get higher reach for accounts under 50K followers, which applies directly to their 25,105 follower count. Aim to publish at least 3 Reels for every 1 static post to capitalize on this outsized engagement gap and push their overall 1.96% account ER closer to the 2.5-5% micro-tier benchmark.
