Shift Posting Weight Toward Reels
Boolet's Reels ER sits at 1.9% versus just 0.07% for static Posts — a 27x gap.
Details
Since accounts under 50K followers (Boolet is at 21,920) get higher reach on Reels per industry benchmarks, prioritizing Reels as the primary format will help close the gap toward the micro-tier average ER of 2.5-5%.
