Shift Posting Strategy Toward Reels
Reels are generating a 0.96% engagement rate compared to just 0.06% across posts overall — a 16x performance gap that is not being fully exploited.
Details
Given that the mid-tier benchmark sits at 1-2% ER, doubling down on Reels is the fastest path to closing that gap. Swati | Bookstagrammer should make Reels the primary format for the next 30 days, targeting at least 3-4 Reels per week to build algorithmic momentum and push the overall account ER closer to the 1% floor for the tier.
