Shift Posting Mix Toward Reels
Reels are already outperforming posts โ 25.89% ER versus 20.87% for static posts โ and industry benchmarks confirm Reels get higher reach for accounts under 50K followers like ๐๐๐๐๐ฆ at 4,066.
Details
An audit of the last 22 analyzed posts suggests increasing the share of Reels to at least 50% of the content calendar to capitalize on that 5-point ER advantage and expand non-follower reach.
