Shift Feed Strategy Toward Carousels
Aishwarya ☾⋆⁺₊✩'s current engagement rate of 0.24% sits far below the 2.5-5% benchmark for micro-tier accounts, and their Posts ER of 0.26% slightly outperforms their Reels ER of 0.23%, suggesting their audience responds better to feed content.
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Industry benchmarks show carousels average 0.55% ER versus 0.52% for Reels and 0.45% for static images, so converting their book reviews and reading lists into multi-slide carousel posts is the highest-leverage format shift they can make right now.
