Replace Reels With Carousel Posts
Reels are significantly underperforming at a 0.71% ER compared to the Posts ER of 2.17% — a 3x gap that signals the audience responds far better to static or carousel formats.
Details
Since industry benchmarks show carousels outperform Reels in engagement rate (0.55% vs 0.52% on average), and the account data confirms this pattern, the content calendar should be shifted to prioritize multi-image carousel posts over Reels immediately. Aim to replace at least 2 out of every 3 Reels currently produced with carousels to capitalize on stronger post-format performance.
