Shift More Budget Toward Carousel Posts
Reels are currently underperforming the overall account ER — Reels sit at 3.6% versus the account-wide 3.95% — suggesting the audience responds more strongly to other formats.
Details
Industry benchmarks show carousels lead all formats at 0.55% average ER compared to Reels at 0.52%, so prioritizing carousels in the next 5 posts is a low-risk way to push the engagement rate further above the nano-tier floor of 3.5%. Converting top-performing static content ideas into multi-slide carousels will maximize swipe-through interactions.
