Shift Content Mix Toward Reels
The current ER of 1.67% sits well below the nano-tier benchmark of 3.5-8%, signaling a significant gap to close.
Details
Since Reels get higher reach for accounts under 50K followers (Bomethius is at 2,244), prioritizing Reels over static images or carousels will rebuild visibility and pull the ER toward the nano average.
