Shift Feed Strategy Toward Reels
Himanshi ♡'s Reels are dramatically outperforming static posts — 7.65% ER versus 0.64% for posts — yet the overall account ER sits at just 0.49%, well below the 2.5-5% benchmark for micro creators.
Details
Since industry data confirms Reels get higher reach for accounts under 50K followers, prioritizing Reels in the content calendar is the single fastest lever to close that gap. The account should aim to make at least 60-70% of new uploads Reels until the overall ER climbs above the 2.5% micro-tier floor.
