Shift to Reels to Maximize Reach
The current engagement rate of 1.16% sits well below the nano-tier benchmark of 3.5-8%, and Reels are proven to deliver higher reach for accounts under 50K followers like BNP Paribas AM ID at 4,395.
Details
Since the median comments sit at 0.0, Reels' native features — polls, Q&As, and comment prompts in captions — can directly attack that zero-comment problem and push the ER closer to benchmark.
