BMO RUNNING CLUB's InstagramEngagement

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bmorunclub
BMO RUNNING CLUB

@bmorunclub · 1.5K followers

0.00%

Top 20% of creators your size

$25-$75 per post

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LowAverageGoodExcellent
65
Median Likes
2
Median Comments
27
Posts Analyzed
$25 – $75per sponsored post

Based on 1.5K followers · 4.36% engagement

Next step

Want brands to pay you?

Snippet can use this instagram result for @bmorunclub to find brands, write emails, and help you close deals.

Your post rate

$25-$75

What Snippet does next

Comes next

Find brands

Brands that already pay instagram creators and fit your audience.

Write emails

Use @bmorunclub's $25-$75 post rate so brands know what to pay.

Follow up

If a brand replies, Snippet keeps the deal moving.

First message

I'd show brands why @bmorunclub's instagram audience is a fit and ask for $25-$75 per post.

Want Snippet to find brands and send the emails?

Close deals for me

No charge today

Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Shift Feed Strategy Toward Carousels

BMO RUNNING CLUB's Posts ER (4.62%) is already outperforming their Reels ER (3.71%), suggesting their audience responds more to static or multi-image content.

Details

Carousels benchmark at 0.55% industry-wide versus 0.52% for Reels, and given their like/comment ratio of 16.6:1, carousels with swipe-prompting frames (e.g., 'slide to see this week's route') can drive more saves and comments without relying on video production. Aim to replace at least 2 of every 5 Reels with carousel posts and track whether their median likes climb above the current 65.0 per post.

Move 02

Add a Direct Comment Prompt Every Post

Their median comment count is just 2.0 per post against 65.0 median likes, producing a 16.6:1 like-to-comment ratio — comments carry heavier algorithmic weight and closing that gap is their fastest path to pushing their 4.36% ER deeper into the nano benchmark range of 3.5–8%.

Details

End every caption with a single, low-friction question tied to the run club context, such as 'What's your current weekly mileage?' or 'Morning or evening runner — drop it below.' A consistent call-to-action has a direct, measurable impact on comment volume without requiring any change to their content format.

Move 03

Leverage Your ER to Attract Nano-Tier Brand Deals

Their 4.36% engagement rate is rated 'good' for their follower bracket and sits solidly within the nano benchmark of 3.5–8%, which matters because 73% of brands prioritize engagement rate over follower count when evaluating creators.

Details

At 1,538 followers their estimated deal value is $25–$75 per post, but publishing a rate card — which helps creators close deals 40% faster — positions them to approach running gear, nutrition, or local fitness brands with confidence. Start with a one-page rate card listing their ER, follower count, and a base post rate, then add a 20–40% premium for any Reels deliverables per industry benchmarks.

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BMO RUNNING CLUB's Instagram Engagement Rate: 4.36%