Blumhouse's InstagramEngagement

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On every post, ending captions with a direct, horror-specific question or poll — for example, asking followers to rank their favorite Blumhouse films — can actively pull comments up and close that ratio gap. Even a modest improvement in comment volume would meaningfully lift the current 0.68% ER closer to the top of the macro benchmark range of 0.5–1%.

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With a median of only 7,886 likes per post across 1,175,743 followers, shifting even a portion of the current static post cadence to multi-slide carousels (e.g., behind-the-scenes breakdowns, ranked horror lists, or scene-by-scene film reveals) could incrementally push the account's 0.67% posts ER above its current ceiling. A target of 3–5 carousel posts per month serves as a testable baseline.

Details

Given that Blumhouse's estimated brand deal value is already $5,000–$25,000 per post, consistently producing Reels — such as short horror countdowns, trailer reactions, or cast clips — positions the account to negotiate at the higher end of that range while simultaneously driving new follower discovery to sustain the 1M+ macro tier standing.