Shift Feed Strategy Toward Reels
Reels are outperforming static posts by a significant margin — 6.69% ER versus 1.9% for standard posts — meaning Reels are generating over 3.5x more engagement per piece of content.
Details
Converting at least 50% of upcoming feed posts into Reels will capitalize on this gap and push the overall account ER closer to the top of the mid-tier benchmark range of 1-2%, where Blake Silva already sits at 2.19%.
