Double Down on Reels Production
Vinayak Wahi's Reels are outperforming their Posts by a significant margin — 17.61% ER versus 7.55% ER — meaning Reels drive more than twice the relative engagement per piece of content.
Details
Shift their content calendar to prioritize Reels as their primary format, targeting at least 60-70% of their output, to compound on what is already working. Given that their overall account ER of 8.23% already far exceeds the mid-tier benchmark of 1-2%, leaning into their strongest format could push that figure even higher.
