Shift Posting Mix Toward Reels
The current engagement rate of 1.46% sits well below the nano-tier benchmark of 3.5-8%, and Reels are the fastest lever to close that gap — industry data shows Reels get higher reach specifically for accounts under 50,000 followers like Lucy at 5,094.
Details
Aim to make at least 50% of the next 10 posts Reels, tracking whether median likes climb above the current 70.0 and median comments above 4.5 to confirm the format is working for the audience.
