Replace Reels With Carousel Posts
Reels are severely underperforming at a 0.22% ER, while Posts are delivering 1.47% ER — more than 6x higher.
Details
Industry benchmarks show Carousels average 0.55% ER, meaning a shift toward carousel content could realistically push the overall account ER closer to the 2.5-5% benchmark for the micro-tier. BITES & FLIGHTS WITH SANA should audit the last 10 Reels, identify the lowest-performing ones, and repurpose that content into swipeable carousel posts starting this week.
