Shift Post Mix Toward Carousels
Binshad.Sraju's Posts ER of 11.64% already outperforms their Reels ER of 9.33%, suggesting their audience responds more strongly to static or multi-image formats.
Details
Since industry benchmarks show carousels lead all formats in engagement, prioritize publishing at least 60% of their upcoming content as carousels to capitalize on this gap and protect their overall 11.36% ER. Audit their last 23 posts to identify which carousel topics drove the highest likes and replicate those themes consistently.
