Scale Reels With 23.88% ER
At 2,291 followers, the account is below the 50K threshold where Reels get higher reach, and Reels ER is 23.88% versus 2.49% for posts.
Details
Reels should be the primary format, then each new Reel evaluated against the 23.88% benchmark rather than the 2.49% overall post rate.
