Double Down on Reels Production
Bhawisha Kewalramani's Reels are outperforming their Posts by a significant margin — 2.43% ER vs.
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1.21% ER — yet their overall account ER sits at 1.78%, which is still below the micro-tier benchmark of 2.5-5%. Shifting their content mix to prioritize Reels is their fastest lever for closing that gap, especially since accounts under 50K followers receive higher algorithmic reach from Reels. Aim to publish at least 3 Reels for every 1 static post until their overall ER crosses the 2.5% threshold.
