Replace Reels With Carousel Posts
Bharti Lalchandani's Reels ER is critically low at 0.08% compared to their Posts ER of 0.77% — a 9x performance gap that signals their audience is not engaging with video content.
Details
Industry benchmarks show Carousels average a 0.55% ER, which is already closer to their Posts ER of 0.77%, making them a stronger format match for their current audience behavior. Shift at least 3 of their next 5 uploads to carousel posts and monitor whether median likes climb above their current baseline of 199.
