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@beyonce · 300.1M followers
Based on 300.1M followers · 0.38% engagement
Next step
Snippet can use this instagram result for @beyonce to find brands, write emails, and help you close deals.
Your post rate
$2K-$10K
What Snippet does next
Comes nextFind brands
Brands that already pay instagram creators and fit your audience.
Write emails
Use @beyonce's $2K-$10K post rate so brands know what to pay.
Follow up
If a brand replies, Snippet keeps the deal moving.
First message
I'd show brands why @beyonce's instagram audience is a fit and ask for $2K-$10K per post.
Next steps
Simple fixes that can help brands take you more seriously.
Reels are currently underperforming at a 0.29% ER, while industry benchmarks show carousels averaging 0.55% ER — nearly double the Reels rate.
Details
With 300M+ followers, even a modest format shift toward carousels could meaningfully close the gap between the current 0.38% overall ER and the 0.5-1% macro-tier benchmark. Aim to replace at least one Reel per posting cycle with a carousel to test lift in the Posts ER, which already sits higher at 0.52%.
A Like/Comment ratio of 50:1 signals that audiences are passively consuming rather than actively conversing — with a median of 1,123,414 likes but only 24,830 comments per post, comment volume is the primary drag on the ER.
Details
Adding a direct, specific call-to-action question in every caption to convert even 0.1% of silent likers into commenters, which at this scale would add roughly 300,000 comments and materially lift the engagement rate toward the macro benchmark of 0.5-1%. This is the single highest-leverage lever available given the existing reach.
The estimated brand deal value of $2,000-$10,000 per post is significantly below the industry rate of $10-$25 per 1,000 followers, which at the 300M follower count implies a potential ceiling far above current estimates — making transparent rate positioning critical.
Details
Creators with published rate cards close deals 40% faster, and with 73% of brands prioritizing engagement rate over follower count, framing a rate card around the 0.52% Posts ER (above the 0.5% macro floor) strengthens the negotiating position. Formalizing this document immediately removes friction from inbound brand conversations.
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