Shift Budget Toward Posts Over Reels
Their Posts are outperforming their Reels by a significant margin — 3.37% ER vs.
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0.99% ER — meaning their static and carousel content is driving nearly 3.4x more engagement per piece. Given that industry benchmarks show carousels average 0.55% ER and they are already beating that with posts, doubling down on carousel and static formats in their next 10 uploads is the fastest lever to pull their overall account ER from 2.72% closer to the nano-tier benchmark of 3.5-8%.
