Sonny's InstagramEngagement

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besteverfoodreviewshow
Sonny

@besteverfoodreviewshow · 1.1M followers

0.00%

Average for creators your size

$2K-$10K per post

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LowAverageGoodExcellent
4.7K
Median Likes
91
Median Comments
21
Posts Analyzed
$2K – $10Kper sponsored post

Based on 1.1M followers · 0.43% engagement

Next step

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Snippet can use this instagram result for @besteverfoodreviewshow to find brands, write emails, and help you close deals.

Your post rate

$2K-$10K

What Snippet does next

Comes next

Find brands

Brands that already pay instagram creators and fit your audience.

Write emails

Use @besteverfoodreviewshow's $2K-$10K post rate so brands know what to pay.

Follow up

If a brand replies, Snippet keeps the deal moving.

First message

I'd show brands why @besteverfoodreviewshow's instagram audience is a fit and ask for $2K-$10K per post.

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Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Replace Reels With Carousel Posts

Sonny's Reels are severely underperforming at a 0.12% ER compared to their Posts ER of 0.45%, and industry benchmarks show Reels only outperform other formats for accounts under 50K followers — Sonny has 1,118,032.

Details

Shift their content calendar toward carousels, which benchmark at a 0.55% ER industry-wide, giving them the highest format-level ceiling to close the gap toward the 0.5-1% macro-tier average. Audit their last 21 posts and identify which Reels can be reformatted as multi-slide carousels to immediately reallocate effort toward their stronger-performing format.

Move 02

Drive Comments to Fix Like/Comment Ratio

Sonny's Like/Comment ratio of 80.1:1 signals a passive audience — with a median of 4,712 likes but only 91 comments per post, their content is being consumed but not sparking conversation.

Details

Add a direct, food-specific question or debate prompt in every caption (e.g., 'Which dish would you fly to eat right now?') to convert passive likers into active commenters, since comment-weighted engagement is a key signal Instagram's algorithm uses to push content to non-followers. Even moving from 91 to 150 median comments per post would meaningfully improve their overall 0.43% ER, helping them reach the low end of the macro benchmark range of 0.5-1%.

Move 03

Publish a Rate Card to Accelerate Brand Deals

Sonny's current estimated brand deal value of $2,000-$10,000 per post sits below the industry formula of $10-25 per 1,000 followers, which would place them at $11,180-$27,950 for their 1,118,032 followers — suggesting Sonny may be underpricing or losing deals due to slow negotiation.

Details

Creators with a published rate card close deals 40% faster, and adding a Reels premium of 20-40% plus usage rights at 25-50% on top of their base rate can significantly increase per-deal revenue. Build and share a one-page rate card that anchors their feed post base rate, a Reels premium line item, and a usage rights add-on to immediately professionalize their brand outreach.

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Sonny's Instagram Engagement Rate: 0.43%