Convert Comments With Carousel CTAs
Berfin's like/comment ratio is 63.9:1, meaning comments are significantly underrepresented relative to likes — with a median of only 34.5 comments per post.
Details
Carousels drive higher interaction by encouraging swipes and multi-frame storytelling; end their next carousel with a direct question or poll prompt on the final slide to convert passive likers into commenters. Even a modest improvement in comment volume would meaningfully lift their 1.93% ER closer to the upper end of the mid-tier benchmark range of 2%.
