Shift Feed Strategy Toward Reels
Ben Poole's Reels are dramatically outperforming their static posts — 16.7% ER on Reels versus just 1.76% on feed posts — yet their overall account ER sits at 1.8%, well below the 2.5-5% benchmark for micro creators.
Details
Since Instagram's algorithm prioritizes Reels reach for accounts under 50K followers, increasing their Reels output as a share of their 23 analyzed posts should directly pull their overall ER closer to the micro-tier benchmark and expand their non-follower reach.
