Replace Reels With Carousel Posts
their Reels ER is 0.07%, underperforming their already-low Posts ER of 0.11% — and both sit far below the micro-tier benchmark of 2.5-5%.
Details
Industry data shows carousels average 0.55% ER versus 0.52% for Reels, making them the highest-performing format; shift at least 50% of their next 10 posts to carousels to test whether the format lifts their median likes above their current floor of 3.0.
