Shift From Reels to Posts
Their Posts ER is 1.37% versus their Reels ER of just 0.12% β that is an 11x performance gap that makes a strong case for prioritizing static images and carousels over Reels in their content mix.
Details
With 59.4M followers, Reels no longer carry the algorithmic reach advantage they do for accounts under 50K, so the format premium does not apply to their tier. Audit their last 28 posts and reallocate at least 70% of their publishing schedule toward the formats already driving their strongest numbers.
