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@bellaguthrie_ · 20.4K followers
Below average for your follower size
Niche relevance and content quality matter more than raw numbers
Your engagement is lower than most creators your size, but brands may still work with you. Snippet also looks at your niche, content, and audience fit.
Find brands for my niche →Based on 20.4K followers · 0.10% engagement
Next step
Snippet can use this instagram result for @bellaguthrie_ to find brands, write emails, and help you close deals.
Your post rate
$60-$250
What Snippet does next
Comes nextFind brands
Brands that already pay instagram creators and fit your audience.
Write emails
Use @bellaguthrie_'s $60-$250 post rate so brands know what to pay.
Follow up
If a brand replies, Snippet keeps the deal moving.
First message
I'd show brands why @bellaguthrie_'s instagram audience is a fit and ask for $60-$250 per post.
Next steps
Simple fixes that can help brands take you more seriously.
The Reels ER is 0.04% — three times lower than the already-low Posts ER of 0.12%, and far below the industry carousel benchmark of 0.55%.
Details
The content calendar should be shifted to prioritize carousel posts, which outperform Reels in engagement rate benchmarks (0.55% vs 0.52%) and give the audience a swipeable reason to interact. At least half of the current Reels output should be replaced with multi-slide carousels that invite saves and shares.
The median comment count is 21.0 per post, which is a genuine asset — but a like/comment ratio of 3.7:1 and a median likes figure of -1.0 suggest the audience is talking without broadly endorsing content, signaling a disconnect in content appeal.
Details
Replying to every comment within the first 60 minutes of posting will trigger Instagram's algorithm via conversation depth, and ending each caption with a direct, single-answer question will convert passive viewers into commenters. This costs nothing and directly targets the engagement gap between the 0.1% ER and the 2.5% micro-tier benchmark.
Across 28 posts analyzed, the blended ER of 0.1% sits dramatically below the micro-tier average of 2.5-5%, suggesting volume alone is not driving reach or interaction.
Details
Posting frequency should be reduced to concentrate effort on fewer, higher-quality posts — specifically carousels and static images — since 73% of brands prioritize engagement rate over follower count when evaluating creators. Improving the ER from 0.1% toward even 1% would meaningfully increase the estimated brand deal value for Isabella Guthrie beyond the current $60-$250 per post range.
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