Close the Mid-Tier Engagement Gap
Belen Cuesta's 0.61% ER sits well below the 1-2% average for mid-tier accounts (100K-1M followers), despite having 105,586 followers.
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Since 73% of brands now prioritize ER over follower count, closing even half this gap would materially improve the $500-$2,000 brand deal range and negotiating leverage.
