Drive Comments to Fix Ratio
The like/comment ratio sits at 131.5:1 with a median of just 1.5 comments per post versus 102 median likes, showing likes far outpace conversation.
Details
Adding a direct question or poll-style caption to Reels (the Reels ER of 6.13% already beats the nano benchmark of 3.5-8%) will push more followers into the comments and strengthen the ratio brands scrutinize.
