Shift Feed Strategy Toward Carousels
Their current engagement rate of 0.03% is severely below the macro-tier benchmark of 0.5-1%, meaning their content is not driving meaningful interaction relative to their 1,518,038 followers.
Details
Industry data shows carousels average 0.55% ER — the highest of any format — so replacing static posts with multi-slide carousels (tutorials, before/afters, product breakdowns) gives Shalini ♥️ the best structural chance to close that gap. Audit Shalini ♥️'s last 20 posts and identify which format their median 265.5 likes cluster around, then double down on whichever format outperforms that median.
