Shift Feed Strategy Toward Carousels
Amberly Yang's Posts ER of 2.17% already outperforms their Reels ER of 1.56%, suggesting their audience responds more strongly to static or multi-image formats.
Details
Industry benchmarks show Carousels lead all formats at 0.55% average ER — leaning into carousel posts over Reels could help close that 0.61% gap between their two format performances. Aim to replace at least 2 of every 5 Reels with carousel posts and track whether median likes climb above their current 24,610 baseline.
