Shift Posting Mix Toward Reels
Bruno Botelho's current engagement rate of 1.88% sits below the micro-tier benchmark of 2.5-5%, and with their account under 50K followers, Reels are algorithmically favored for higher reach on Instagram.
Details
Since Reels command a format-level ER of 0.52% versus static images at 0.45%, and their account qualifies for the reach boost under the 50K threshold, increasing their Reels output should directly expand their audience exposure and pull their ER closer to the 2.5% floor for their tier.
