Shift to Reels to Maximize Reach
Their current engagement rate of 2.01% sits below the nano-tier benchmark of 3.5-8%, and Reels are proven to get higher reach for accounts under 50K followers like theirs at 2,209.
Details
Since Reels also command a 20-40% premium in brand deal rates, consistently posting Reels could simultaneously push their ER closer to benchmark and increase their estimated deal value beyond the current $15-$40 per post ceiling.
