Shift Posting Strategy Toward Reels
Their Reels are dramatically outperforming their static posts — 38.53% ER on Reels versus just 0.18% on posts — yet their overall account ER sits at a low 0.19% against the 1-2% mid-tier benchmark.
Details
Prioritize publishing Reels as their primary content format to pull their overall ER closer to the industry standard. Aim to replace at least half of their current post cadence with Reels to leverage that existing high-performing format.
