Shift Feed Strategy Toward Reels
Barkha Singh's Reels are generating a 14.76% engagement rate compared to just 1.1% on standard posts — a 13x performance gap that demands a content mix overhaul.
Details
Aim to make at least 70% of their upcoming 23 posts Reels to capitalize on this delta. Given that 73% of brands prioritize engagement rate over follower count, consistently high Reels ER will also directly strengthen their brand deal negotiating position within their $5,000–$25,000 per post range.
