Shift Feed Strategy Toward Reels
Kolaiah Nelson | Mom of 4 • Healing in Real Time Reels are dramatically outperforming their static posts — a 978.69% Reels ER versus just 0.85% for posts — yet their overall account ER sits at 0.9%, well below the 3.5-8% nano-tier benchmark.
Details
Industry data confirms Reels get higher reach for accounts under 50K followers, and at 7,605 followers they are squarely in that window. Aim to publish at least 3 Reels for every 1 static post to let their strongest-performing format pull their overall ER closer to the nano benchmark.
