Replace Reels With More Posts
Bao's Reels are severely underperforming at a 0.44% ER compared to their Posts ER of 2.16% — nearly a 5x gap.
Details
Since their static and carousel posts are already outperforming the industry carousel benchmark of 0.55%, prioritize shifting their content calendar toward more posts and carousels immediately. Audit their last 10 Reels to identify whether low watch-through rate or weak hooks are the culprit, and pause Reels production until Bao has a tested hook formula.
