Shift Budget Toward Posts Over Reels
Their Posts ER is 4.17% versus their Reels ER of just 1.88% — more than double the engagement per post.
Details
Since their overall account ER of 3.08% is already below the nano-tier benchmark of 3.5-8%, prioritizing the format that demonstrably performs better (static posts or carousels) will help close that gap. Aim to publish at least 2 posts for every 1 Reel until their Reels ER climbs closer to their Posts ER.
