Drive Comments With Direct CTAs
The median comment count is 0.0 against a median of 27.0 likes, producing an 81.2:1 like-to-comment ratio that signals almost no conversation happening in the posts.
Details
Add a direct question or poll-style CTA in captions on every post to close this gap, since 73% of brands prioritize engagement rate over follower count and comments are the fastest lever to move the 0.77% ER closer to the 3.5-8% nano benchmark.
