Prioritize Reels for Bridal Discovery
The Reels ER is 7.31%, compared with 2.97% for posts, so dress details, transformations, and bridal styling videos should be the lead Instagram format.
Details
Reels receive higher reach for accounts under 50K followers, and Bailee Cribb Bridal | Wedding Hair and Makeup Artist has 1,382 followers, so bridal concepts should be published as Reels first with a clear comment prompt.
