Replace Reels With Carousel Posts
Reels are underperforming at 0.12% ER compared to Posts at 0.19% ER — yet industry benchmarks show Carousels average 0.55% ER, the highest of any format.
Details
Shifting the content mix toward Carousels could more than double the current engagement rate and move Bahana TCW closer to the 2.5-5% micro-tier benchmark currently being trailed. Aim to publish at least 3 Carousel posts in the next two weeks and track whether median likes climb above the current 36.0 baseline.
