Replace Reels With Carousel Posts
Max Baggio's Reels are severely underperforming at 0.12% ER compared to Posts at 0.40% ER — a 3x gap that signals the audience responds far better to static or carousel formats.
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Industry benchmarks show carousels average 0.55% ER, which is above the current overall 0.38% and would represent a meaningful lift. An audit of the last 21 posts suggests shifting at least 60% of the content calendar toward carousels to capitalize on the format the audience already engages with.
