Shift Volume From Reels to Posts
PARISA's Posts are generating a 4.72% engagement rate versus only 1.05% for Reels — a 4.5x performance gap.
Details
Given that the mid-tier benchmark for overall ER is just 1-2% and PARISA's Posts already exceed that by more than double, reallocating PARISA's content calendar to prioritize static posts and carousels over Reels will directly protect and grow PARISA's overall 3.38% account ER. Audit PARISA's last 30 posts and aim for a ratio of at least 2 Posts for every 1 Reel until Reels performance closes the gap.
