Double Down on Reels Immediately
Reels are generating a 198.8% engagement rate compared to just 8.57% on posts, meaning Reels outperform static and carousel content by over 23x.
Details
The content calendar should be shifted to prioritize Reels as the primary format — aiming for at least 3 out of every 4 pieces of content to be Reels. Given that industry benchmarks place the average Reels ER at just 0.52%, the 198.8% represents a massive competitive advantage currently underleveraged across only 23 analyzed posts.
