Double Down on Reels Production
Gina's Reels are outperforming static posts by nearly 2x — 3.55% ER versus 1.8% posts ER — which is exceptional for a mid-tier account where the benchmark sits at just 1-2% overall.
Details
The content calendar should be shifted to prioritize Reels as the primary format, aiming for at least 60-70% of the 24-post output going forward. This single format shift has the clearest data-backed path to lifting the overall 1.89% account ER closer to the top of the tier.
