Double Down on Reels Immediately
Dr Ankit Jha's Reels are generating an 8.57% engagement rate compared to just 1.32% for static posts — that is a 6x performance gap they are not fully exploiting across their 22 analyzed posts.
Details
Shift their content calendar to prioritize Reels as their primary format, aiming for at least 3-4 Reels per week, since their 72,449 followers also puts them in a range where Reels algorithmic reach is strongest for accounts under 100K. A consistent Reels cadence directly targets the micro-tier benchmark of 2.5-5% overall ER, helping them close the gap from their current 1.53%.
